This book explains in clear language how mobile technology can be put to use by companies to gain competitive advantage. As it stands today, the most important part of the workforce-those standing in front of customers- have no way of accessing critical information when and where they need it. The result is a lot of inefficiency and lost opportunities. Mobile technology alleviates this problem by enabling mobile professionals to access their company's information through small computing devices. The result is friction free sales and services. This book explains how the mobile paradigm came about, where it is going, and what is possible today. It explains how to evaluate where it makes sense for your business -and where it does not. The book introduces a methodology for reengineering your business processes through mobility. Brans explains the anatomy of a mobile solution, going into details on portable computing devices, wireless network technologies, wireless application gateways, enterprise applications, and wireless security.

Average Customer Review:
Write an online review and share your thoughts with other customers.

To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects.

As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in the model. Where would companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs but have some of the capabilities of (Wireless Application Gateway providers) WAGs or (System Integrators) SIs in enabling mobilization and reselling it -just renting space from NOs- fit in the author's model? There seemed to be a few missing gaps, but covered the US market fairly thoroughly.

Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have wireless skills is unclear, especially as many of these enterprise app vendors are also WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market?

A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments as the author suggests.

The book was exceptional in most other respects, containing detailed facts on the wireless markets, their evolution, and even an excellent resource base to acquire further knowledge. Even with the biased focus on a few select companies, the book covers the market's underlying agenda.

The author presented information with a terse crispness but added a social element in terms of context and example to make it readable. A great primer if you are an executive, a CIO, or someone making a decision to commit resources in mobile technology. Comparable to Wireless Crash Course by Bedell in quality, with more of a business perspective.

1 of 1 found the following review helpful:

Mobilize - a misnomer, but certainly advantageousNov 25, 2002
Though the author uses mobilizing an enterprise in his title, he really means applying wireless technology to an already mobile enterprise. Many of the issues presented applies to standardizing mobile accessibility across the enterprise. The book starts off with an excellent analogy for untested technology - Magic, unknown, uncertain, untested, and unproven. This leverages his book for a thematic value throughout to make for an interesting development of current day technology.

To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects.

The author lays out the framework for an elegant model categorizing technology providers and the corporate structure. As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in his model.

Companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs, but have some of the skills and capabilities of WAGs or SIs since their main competency is in enabling the mobilization and reselling it and just renting space from NOs would fit.

Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have these skills is unclear, especially as many of these enterprise app vendors are WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market?

A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments rather than network operations (although there is always the possibility of both being commoditized)

The author suggests that there may be a convergence of enterprise app vendors and WAG vendors, the former gobbling up the latter. I think this is already in progress and will no doubt become a reality unless the smaller WAG vendors either become enterprise app vendors or can find specific niches where enterprise app vendors are unwilling to enter.

The book as a whole provided a business perspective to what seems to be a technical issue. It was clear in many respects, and filled with useful information to better understand what it means to manage a mobile system. Although there was some bias in selecting companies for case discussion, these are considered the norm in any competitive industry. The terse, crispness of the book with a solid, social element provides for good reading and highly informative review of the wireless industry today and tommorrow.

1 of 1 found the following review helpful:

Extremely well written and concise bookNov 24, 2002
Pat Brans has done a masterful job of taking a complex subject such as mobility and wireless and boiling it down to its most important components. Besides his ability to explain wireless technology in simplistic terms, Brans delivers a compelling guide for business executives grappling with difficult decisions regarding why/when/how should I deploy mobility and what can our company expect to gain from a revenue generation/cost savings/customer satisfaction perpspective? Finally, the best part of this book is the abundant use of practical, real-world examples (such as the business process diagrams in Chapter 10 involving pharmaceutical sales reps) to help the reader clearly understand the benefits of mobility and wireless technology as applied to a business challenge.

A big step in the right directionOct 17, 2002
This book is by far more than just a comprehensive collection of facts and figures. The author, having a no fear approach to technology, never looses sight of the business aspects. His understanding of mobility manifests itself not only in the awareness of tools, but rather in his holistic approach to make mobile technology work for you and your enterprise without having to reengineer your business processes.
Hence, anyone who feels the urge to implement mobile solutions in their business should first consult this book... or just spend a few thousand on consultancy. Your choice.

Highly RecommendedOct 10, 2002
If you want to increase the effectiveness of your workforce, this is a must read book. The concepts are clearly laid out and it is written in an easy to understand language, explaining all the mobility buzzwords in laymans terms.

After reading this book I feel confident about talking to the vendors and consultants with all the latest solutions. A worthwhile investment for any manager with responsibility for field based sales people or service engineers.